Total Quality Management a Literature Review free essay sample

An employee, through being continuously engaged is in an ideal position to make an active contribution to continuous improvement. (Roberts, 1993) 2. The development of Total Quality Management At the conclusion of World War II American business enjoyed a dominant position within the global market. Industry within the U. S. A. was at its pinnacle while other nations were beginning the long and arduous journey to economic and industrial recovery. During this period American companies shifted their focus from yield and quality to other factors such as finance, marketing and restructuring the organisation. Petersen, 1999) Demand for consumer products had intensified. This was attributed to the scant availability of such items during the years of the war. Order books were full, and quality was of little importance while there were orders to fill. (Rayworth, 1993). It was at this time during the American occupation that Deming arrived in Japan. During this time he became acquainted with me mbers of the Union of Japanese Scientists and Engineers. We will write a custom essay sample on Total Quality Management a Literature Review or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In 1950 Deming was invited to speak at the Industry club by the president of the Federation of Economic Organisations, Ichiro Ishikawa. Leitner, 1999). As a result of his speech Deming was invited to present a series of lectures advocating his management theories. During the first such lecture Deming told his audience that if they followed his ideas they would be able to compete with other nations within 5 years. What appeared to be a simple message was music to the ears of forlorn and vanquished Japanese. One industry leader who had attended the lecture heeded Deming’s advice and within a few months saw his companies productivity rise by 30 per cent. Similar results were also noticed amongst other companies. Less than 12 months after Deming’s initial speech the Japanese created the eminent Deming prize. This award remains the highest form of recognition that a Japanese company can obtain. In 1954 Juran arrived in Japan and began to teach his own ideas on quality. Along with Feigenbaum, who published his book ‘Total Quality Control’ The quality movement was beginning to gain momentum. (McKenna, 1995) But it wasn’t until 1980 when the NBC produced a documentary titled, If Japan Can, Why Can’t We? – did the quality movement really take off. Osborn, 1990) Forms of quality management emerged during the 80’s in many manufacturing and service-sector companies, followed in the 90’s by public and welfare based organisations. (Tuckman, 1994). Today there are many awards associated with quality. The most recognised of these being the US Malcolm Baldrige National Quality Award, the European Quality Award, the Japanese Deming Prize, the Canadian Quality Award and the Australian Quality Award. Together these awards represent a large proportion of global production of goods and services and account for over 70% of Gross national product across the planet. (Stading Vokurka, 2003). . Defining Total Quality Management There are many and varied thoughts about how to define TQM. Dellana Hauser (1999) identify an absence of consistency among studies on quality when attempting to define TQM. Boaden (1997) discusses the difficulty of trying to define TQM but acknowledges the importance in attempting to do so because TQM as a subject is now being taught in learning institutions. Patel (1993) agrees and cites definitions created by various authors before contending that TQM is a process that recognises that quality should be the primary focus, and the mission statement of the company should reflect this. TQM enables organisations to obtain a high degree of differentiation and to reduce costs. In an article contained within the TQM magazine, Popplewell and Aghaie (1997) cite the British Standards Institute definition. â€Å"A management philosophy embracing all activities through which the needs and expectations of the customer, the community and the objectives of the organisation are satisfied in the most efficient and cost effective way by maximising the potential of all employees in a continuing drive for improvement†. TQM is assumed to have been derived as a means of advancing Feigenbaum’s notion of total quality control (TQC). Feigenbaum views TQC as an efficient method ensuring quality in areas of development and maintenance. Improvement is combined to promote positive economic performance while still offering satisfaction to the customer. TQM pushes that envelope to include both the design of the product and its delivery to the client while incorporating other philosophies such as empowerment and teamwork. (McAndrew Ehigie, 2005) 4. Benefits of Total Quality Management Khan (2003) cites improvements in productivity, revenue, market-share and profits by companies that adopted TQM practices. These companies included; 3M, Motorola, Xerox, Solectron and Granite Rock Inc. In a survey given to 770 companies Mann Kehoe (1994) published results that further quantified positive results of TQM implementation. Areas of improvement included supplier relationship, process, policy deployment and customer relationship. Chiu, Chang Chen (2010) state by using TQM within the Human Resource context it leads to increased loyalty and satisfaction amongst its employees. Moreover, improved business performance is not limited by the scale of the organisation. This hints at the flexibility and durability of TQM. (Emery Barker, 2006). Competitive advantage can be gained and a company’s competitive capability can be enhanced when implementing an effective TQM process. (Zaim, Demirbag , Tekinkus Tatoglu, 1996). 5. Problems with Total Quality Management We have already considered the difficulty in attempting to define TQM, but what other issues are there to face when considering TQM? Numerous studies have shown that less than half of companies who have attempted to adopt a TQM approach have enjoyed any form of success. (Loomis, 1998). The picture painted by Gatchalian (1997) is even bleaker. She reports that the success rate of companies implicating TQM is as low as 20-35 per cent. The main reasons for failure were uncertain implementation processes, waning enthusiasm for the concept, deficient levels of empowerment on all levels, ineffective communication strategies through lack of planning and newly formed teams failing to act in a co-ordinated fashion. Noronha (2003) cites failure can be linked to a culture clash where TQM processes imported from other countries do not marry well with local society. He offers China as a prime example. Although all of these reasons are contributing factors in the potential shortcomings of successful TQM implementation, the overwhelming theme discovered through research points to the role that senior management plays in the failure of TQM. Senior managers have been found to be ignorant, pragmatic, apathetic and scared of embracing and implementing TQM throughout the organisation. (Gatchalian, 2007; Moghaddam Moballeghi, 2008; Chiu, 1999; Cooper Phillips, 1995). 6. 6Keys to successfully implementing an effective TQM strategy While acknowledging what factors can lead to the failure of TQM practices Gatchalian (1997) points to ingredients for success such as information sharing, effective communication process, education and involving everybody within the organisation. Rad (2006) places the emphasis on the senior manager stating that they are required to ensure compliance to TQM principles and values in all parts of their organisation. These include organisational structure, education, communication, process, procedure and compensation strategies. While Holder Walker (1993) argue that middle managers hold the key through understanding the importance of employee empowerment, strategic planning, performance measuring and displaying an empathy for the requirements of the customer. Employing measurement against performance factors is important to ensure continuous improvement and provide the opportunity to re-evaluate should the need arise. (Oakland, 2004, p. 446). Motwani (2001) lists Senior Management commitment, workforce empowerment and training, performance measuring, process management and customer satisfaction as five aligned factors that contribute to successful implementation. Gaining official accreditation through ISO 9000 is also seen as a method of implementing a successful TQM strategy. (Meegan, 1997; Najmi Kehoe, 2000) But what is ISO 9000? They are a collection of inclusive standards devised by an international group of specialised professionals to guarantee conformity in service and product by providing certification of the processes utilised to produce them. (Oslund Staff Writer, 1993) These standards define what the quality system should be and the levels that an organisation must aspire to in order to assure the client of a satisfying product. Bhuian, 1998) However Hansen et al (2004) warn these standards provide a guide on what to do but not how to do them and conclude by stating that ISO 9000 guides towards assurance which does not automatically translate to improved performance. Gotzamani Tsiotras (2002) apply a more sinister reason for companies striving for accreditation. They argue that accredited companies will declare that their motive in achieving certification is to satisfy their customers and improve quality. However the true reasons are more likely linked to competitors’ accreditation, supplier demands and customer expectations. While there appears to be much conjecture on how to successfully implement TQM into the workplace, there are common themes. A need for total commitment to TQM from senior management, effective process management, effective communication and employee empowerment and education are all viewed as essential components of a successful TQM strategy. It is somewhat ironic that despite the mountain of literature produced and research available, the preceding factors listed as dependant on success are four of the core values (Kruger, 2001) contained within Deming’s 14 point approach. Future Research 7. Conclusion 8. Reference list:

Management in Coca Cola Company

Management in Coca Cola Company Introduction Technology has turned the world into a global village. The world has been turned into a single large market that offers limitless opportunities to various multi-nationals. This limitless opportunity comes with limitless uncertainties in equal measure.Advertising We will write a custom research paper sample on Management in Coca Cola Company specifically for you for only $16.05 $11/page Learn More The global market, large as it is, is as varied as its size. A customer in location A may require a product that is exactly opposite to the requirements of customer at location B. If this particular company operates in both locations, then it must respond to the varying needs in a manner that would leave both the customers satisfied. The current world market has customers who are well informed. They know exactly what to expect from the products they purchase. This has seen many firms give quality a priority. Firms are assuming market orientation to thei r production. The customers’ needs determine what the firm produces and how it produces it. This brings to focus, the issue of Total Quality Management. Kitazawa and Sarkis (2000) define Total Quality Management as an integrated organizational effort designed to improve quality at every level. This means that quality is not a preserve of any department, but a duty of all the departments in any organization. Coca Cola Company manufactures soft drinks that have many close substitutes in the market. The level of competition in this industry is so stiff that any slight customer dissatisfaction can have devastating effects to the company. This company experienced technological mismatch in its top management operating overseas. The company for a long time preferred to maintain the employees at the top brass. This has seen the company limited to individuals who are less technologically advanced. With the changes brought about by technology, this company had to restructure its manage ment to reflect on these changes. It is in so doing that it could successfully achieve the specifications of Total Quality Management. Analysis of the Organization’s Concern and its Response Coca Cola Company was concerned with their declining sales volume in some of its overseas markets. Research revealed that the root cause of this was the failure of the management to integrate technology into their system.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The research further reported that the reason for this slow response to technology was caused by the fact that those who were to effect the technological changes had limited knowledge about the same. These individual could not withstand the pressures that was being exerted by these changes and therefore preferred to stick to the old ways of doing things. A case in point was that the aging staffs were not able to appreciate the potentials of the social media. They regarded it as a forum where ‘lazy’ youths would go to burn their time as they discuss matters irrelevant to development. This view was highly misplaced. The highest percentage of consumers of this brand’s product is the youth. When on the playing ground, at school, at home or even on tour with friends, this group will always require a drink to ‘keep them away from thirst’. With emergence of social networks like Tweeter, Facebook, Flirk, You Tube and others, this attractive segment can easily be accessed online. Facebook has a staggering 500 million users across the world. You Tube has 400 million users. Tweeter and others make up to another 500 million users (Treadaway, 2010). It therefore becomes very disturbing if a management can fail to realize the potential that such networks offer. With the fact that other competitors like Pepsi are actively using this media, the management had all the reason s to worry. Tom Peters in his Chaos theory argues that global events are chaotic and random and this is directly reflected in the organization systems. This theory suggests that the world is so full of paradox and some unpredictable changes that management must always be prepared to deal with them in a manner that the effect will be positive to the firm. Technology has brought with it many of such changes that management must restructure its systems to match the changes. Social media is one such change. Failure to act to its presence would translate to the loss of the opportunities that comes with it (Treadaway, 2010). The consequence that this failure to act may bring is so great that a company like Coca Cola may not afford. According to this theory, if such a situation is not arrested in time, it will lead to a complete breakdown of the system and that may be the end of that particular firm.Advertising We will write a custom research paper sample on Management in Coca Cola Company specifically for you for only $16.05 $11/page Learn More It is upon this backdrop that Coca Cola was forced to act on its management for it was clear that it was unable to arrest the situation and save the company from the looming danger. The company therefore had to restructure this staff. It recalled some staff members back to its headquarters in Midtown Atlanta, Georgia. In their places, young, innovative and creative individuals who were techno-servy took their places. In other regions, the young individuals were incorporated into the management systems alongside the older generation. The aim was very clear; change the perspective with which the company viewed technology. They had to restructure the company to reflect the new demands of the social media. They did this in line with Henri Fayol’s administrative theory. This theory put focus squarely on the management. He argued that management’s role revolved around planning, coordinating, controlling, commanding and organizing. According to Fayol, organizations must follow the five principles in the normal running of it activities. For this reason therefore, the management must be in a position to forecast in order to plan for what is to be done. The planning stage is the most important of all the stages. The other stages will only be successful if the management was able to focus and come up with appropriate plan to counter some of the changes that come in the external environment. The older generation failed to forecast the potential of the social media and for this reason, failed to plan for it. The top management therefore brought in young individuals who were able to understand the social media as they were part of it. This lot was able to successfully understand the social media and planning was therefore much easier. With proper planning, implementing other aspects of management becomes much easier. This group has done a wonderful job on this front. The compan y entered Facebook in 2008. It created its wall and invited as many friends as possible. From this wall, the company can share with their customers information that is relevant to its operation. Customers are able to comment directly to the firm on their feeling about the brands offering in the market. They are able to inform the management of their expectations, and some of the changes they feel should be done on the products. On the other hand, the company can now reach its clients at a considerably faster rate through Facebook. It can now afford to introduce some of its new products through it and be sure that the message will be received by the target market.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More So interactive is this social media that it allows for a direct communication between the firm and the users. Unlike the mass media, which is a one way fixed mode of message delivering, this media allows the customer to respond to the company’s message, whether to appreciate or to criticize the company’s offering. With this, the company is able to know exactly what a customer in Russian market expects, and how this expectation is different from that of a customer in a sub Saharan market in Africa because the two regions have opposing temperature rates. This has been so successful that the firm was rated the best brand on Facebook, beating other giant brands like Disney. The brand is estimated to reach out to about 30 million customers across the world by using Facebook alone (Treadaway 2010). This network has seen it identify so well with the youth that this group feels part of the brand. The management has successfully introduced itself to this community as a member. With this, its product is seen by this community as their (community’s) product that should be promoted through a continued purchase. This has seen the firm cut on the cost conducting research. The company’s researchers can sit on their computers at company’s headquarters and gather the information they need from the customers on Facebook. They can pose questions to them in structured manner on their Facebook wall. The respondent will post their response on this wall where the researcher can easily access them. This increases the ability of the firm to make a thorough screening of the data and respond to the views posted. In his motion study theory, Gilbreth suggests that a firm is able to increase its efficiency by reducing the rate of motion of its staff. The company applied this theory with the help of Facebook. Its research team did not require moving in the 209 countries across the world where the firm operates. It only needs this staff seated behind a Face book enabled computer to gather and analyze data from various regions in the world. Having experienced success with the Facebook, this group of managers went further to incorporate You Tube into their system. Unlike Facebook, You Tube enabled the firm to use graphics. The company prepared commercials akin to the television commercials and delivered them to customers through You Tube. Its most recent commercial dubbed ‘open happiness’ on You Tube has received a lot of praise from many quarters. The company went a great length to prepare the advert and its features and mode of presentation is a clear indication that the new management clearly understands the requirements of the new social order brought about by changes in technology. The brand has its presence on Tweeter, Flirk and other social Medias. This strategy has seen the firm double its sales. The new management is so sensitive about Total Quality Management that it leaves nothing to chance. They believe in the fa ct that quality starts in the mind. First, the production system must appreciate and maintain quality in all their operations. The final product will automatically bear this and the next move will be to instill this quality in the minds of the consumers (Andrzej, 2007). To achieve TQM in its operations, the firm’s management has realized that every department in the company counts. All the department are related in a way that the firm is turned into a system with a number of co-related wheels. The new management has given a new face to the way the firm view the social media. It is no longer stereotyped as before. The management sees it as an opportunity to expand its borders and reach out to those markets it had not. The system approach theory postulates that a system is a collection of parts unified to accomplish an overall goal. The theory goes ahead to state that if one part of the system is removed, the nature of the system is changed as well. This is the case in Coca Col a. When it restructured its management and incorporated a group of young individuals who were flexible to the changes brought about by technology, it gave a redefinition to the company’s overall method of operation. The brand Coca Cola was recently ranked one of the best brands, valued at 68.3 billion U.S. dollars. Its closest competitor, Pepsi Cola is no longer as serious a threat as it was in early nineties. Literature Review A number of scholars have done research and reported the increasing inability of some companies to adapt to the changes brought about by the dynamics in technology. Garvin (1988) argued that quality should be given an outward in approach. When implementing environmental changes, a firm should first determine the requirements of the environment before it considers making outputs. He says that market is always characterized by unpredictability. The suddenness with which these changes come, calls for the management to be very flexible. If this flexibility lacks in the management, then the firm can easily be edged out of the market. Such was the challenge Coca Cola Company faced. It had to navigate through the new and very sensitive ‘waters’ brought by technology. The world was turned into a single market place. This market is so small that a shopper can easily access it from the comfort of his house. The social media is a change that must be managed if a firm is to realize the benefits that come with it. Zimmerman and Schueler (1996) suggest that customers always rate their levels of satisfaction. When his or her expectations are met and exceeded, such a customer will be thrilled. They will be good ambassadors to the firm. However, for this to be possible, the firm must understand the changes that the market experiences. They propose that customer survey should be conducted among customers in order to know what such customers value. It is only through this that a firm may proclaim to be implementing Total Quality Manage ment standards in its operations (Del et al., 2005) The older generation at Coca Cola failed to understand that the most important market segment had moved to the social media and that they valued this form of communication. Looking down upon the social media would be like failing to realize what they valued. This limits the ability of the firm to succeed in the market. Wayne and Hoyer (2008) appreciate the benefits that the social media has brought to the contemporary world of business. They say that since its inception on fourth of February 2004, Facebook has completely changed the communication sector. With cell phones becoming a necessity among individuals, business units keen on reaching the market cannot neglect this form of communication. The two says that many organizations at first did not think that such social networks had potential to redefine communication in a completely new form. For this reason, they did not incorporate it into their strategic plans. However, such fi rms soon realized that this form of communication brought with it limitless opportunities that could not be ignored. Coca Cola realized this and had to take appropriate and timely actions that could see it tap from this new technology. Kimmel (2007) asserts that fashion changes at an unpredictable rates. According to him, management in any field that is related to fashions and lifestyle must always be ready to manage such changes. It should be on high alert to detect any slight change in the market. This may require it to have in place; structures that will enable it detect such changes so that its actions will be timely. He supports Wayne and Hoyer on the fact that social media has brought with it opportunities that firms should consider tapping from. He articulates that social media is at the heart of lifestyle. With inception of such social networks like You Tube, marketing must be restructured in a way that it responds to this technology. This company realized this and acted app ropriately and this has enabled it remain relevant in the market. Considerations Coca Cola Company considered a number of facts before deciding on how to restructure its operations. The main issue was that the then management could not implement technological demands at the rate that was desirable. The top management was specifically worried of the fact that this group of managers had failed to tap from the opportunity that Facebook and other similar social networks brought with it. This was making this opportunity turn into a threat as other competitors were readjusting their marketing systems to reflect on this. It therefore considered replacing most of its top managements with individuals who were able to act appropriately to the demands of technology. The firm appreciated the importance of experience. Because of this, it retained some top management officials abroad. This was done to ensure that the transition was implemented in a smooth manner, taking into account some of the d esirable traditions of the company. The actions of the company were timely and the result was good. However, the company should have taken into consideration the fact that their brand is consumed across the ages. Most of the commercial that this firm currently produces are directed to the youth. Inasmuch as they are wonderfully put, with captions that would attract everyone’s attention, they are not all inclusive. The aging group cannot identify with these commercials. This market segment makes a substantial percentage of the brand’s total sales. Moreover, this is the segment with money, and therefore are the decision makers on what to purchase. Giving them a blackout in the commercials could have negative impacts to the firm’s total sales. Another segment of the market left out by most of these commercial are the minors. They may not be able to identify with most of the commercials. For instance, the wonderfully structured commercial dubbed ‘open happines s’ pays no attention to the fact that a child may also need to be happy. Carson (2008) says that children below the age of 14 are the major initiators of a family’s purchase. For this reason, these commercials should be designed to capture their attention as well. Conclusion Management has experienced structural changes over the years, from a time when it was viewed as a simple role of directing other factors of production, to the current view of managing systems. These systems are both internally based within the firm, or are found in the external environment. Ability to manage the internal factors is currently not enough for a firm to succeed in the market. Consumers are getting increasingly knowledgeable, and with this knowledge come increased demands. This has seen many management units apply Total Quality Management as a way through which it can manage customers’ demands. There has been an increasing need for this management to incorporate the changes that come with technology. This has seen Coca Cola Company restructure its management in line with the technological demands. This company has successfully entered the social media with the help of its new management unit. Currently, it is ranked one of the highest users of it. The result of this entry is positive. The company can now reach the targeted population much easily. The management is very flexible to technological changes and this has seen it maintain its market lead over competitors like Pepsi Cola. Recommendations Coca Cola Company was able to navigate through the turbulent waters that were brought about by technological changes. Faced with a similar situation, the firm should consider the following options. A firm should always consider having a staff that is well blended in aspects such as age, experience, knowledge and even culture. Despite the importance of experience, management should not sacrifice the other factors in its favor. With the current changes in technology, it is advisable that firms maintain a management staff that is able to respond it (technology). In so doing, it will be in a position to act on the market demands that keep changing. A firm should avoid assumption of new inventions, however weird they may seem to be. The management should have a unit to keenly monitor such technological changes and advice the top management as appropriately as possible. If it is worth involvement, this unit should be in a position to advice the management on how best it should approach it. The action that Coca Cola took was good enough and the researcher would recommend most of it if a firm were faced with a similar situation. Their beautiful summer commercials on You Tube, the conspicuous presence on Facebook and Tweeter are all wonderful. However, one aspect that the researcher feels should be changed is the overemphasis on youths. Inasmuch as they form the most attractive market segment, other segments should not be disregarded. They should ther efore consider producing television commercials, which are all inclusive. References Andrzej, A Buchaman, A. (2007). Organizational behavior. London: Prentice Hall International. Carson, A. (2008). Organizational theory: A libertarian perspective. Washington, DC: BookSurge. Del, I., Best, J. Coney, K. (2005). Consumer behavior. New York, NY: Tata McGraw Hill. Garvin, D. (1988). Managing quality. New York, NY: Free Press. Kimmel, R. (2007). Evians caswell brand week: Fill with care promotes lifestyle. Well Being, 48(30), 48. Treadaway, C. (2010). Facebook marketing: An hour a day. Indianapolis, Indiana: Wiley Publishers Inc. Wayne, D. Hoyer, M. (2008). Consumer behavior. South Western: Cangage Learning. Zimmerman, R. Schueler. (1996). Designing customer surveys that work. Retrieved from https://www.qualitydigest.com/oct96/surveys.html

The Best Free Book Cover Makers (and a Few Paid Ones)

The Best Free Book Cover Makers (and a Few Paid Ones) The Best Free Book Cover Makers (and a Few Paid Ones) If you're on the hunt for a free book cover maker, then you might be looking to DIY the cover design for your book.  But before we get to our recommendations, we should start with a caveat: if you’re not a professional designer and you can avoid it, don’t design your own book cover. And we all know the reason why: the cover is your book’s #1 marketing asset.Cover designer Ninai Freitas urges authors to think of book covers as a long-term investment: â€Å"It is better to have a well-designed cover that can help increase sales. You can have the best tools - such as Photoshop, Illustrator or InDesign - but these programs don’t automatically make a book cover. What counts is the person using them.†Budget naturally plays a role in an indie author’s publishing decision. On our marketplace, professional designers charge on average $650 to design a cover - however, 16% of the designers polled will often charge under $400.  But we get it: $400 is still a pretty penny. So if you’re set on designing your own cover, you know where to look for inspiration, and are willing to put in the legwork to learning a new skill, here are some resources you might consider.Let's start with a few free book cover makers: 25 Beautiful Examples of Book Illustration Read post Hot tip: To learn more about typography and book design, check out our monthly Cover Critiques on Reedsy Live.Have you used another book cover maker that you'd recommend? Leave us any thoughts or questions about book design in the comments below.

Tesco Corporate Governance Case Study Example | Topics and Well Written Essays - 1500 words

Tesco Corporate Governance - Case Study Example A quarter of Superstores have received the customer-focused improvements in key areas including car parking, trolleys, signage, counters and availability. Express offers customers the chance to stock up on shopping at their convenience at a diverse range of locations, from inner city stores such as Maida Vale, London, to villages like Yateley in Hampshire. Although on a smaller scale than larger supermarkets, it will provide a broad but carefully selected range of essential everyday products. In the stores that convert to Express, customers will benefit from lower prices, improved service, better fresh food ranges and store environment, as well as better availability, quality and choice. This will also allow Tesco to accelerate their growth in the 20bn convenience market while continuing to run the remainder as OneStop Shops. However, the profitability and growth always goes with the development of the human resource personnel. The human capital after all, continues to be the single most important capital in businesses. Thus, recognizing that they are an essential element to the success and future of providing quality differentiated services at affordable prices, Tesco had also a set of principles that promotes the growth and convenience of its employees. The Tesco Values are a set of principles that describe two work ethics such as: 'Treat people how we like to be treated' and 'No-one tries harder for customers'. Also, employee benefits such as childcare voucher scheme and Shares in Success, where staff with more than a year's service will be eligible for free shares has been devised. Customer Value is what Child (2004) would define as "the difference between the values the customer gains from owning and using a product and the costs of obtaining a product" (pp. 9). Customers usually weigh values and use the product with the best perceived value among the rest and also the product and service that will deliver them the best value. It is what makes a product and service important to them and what will eventually convince them to go ahead and avail of the service or purchase the product. It is thus the responsibility of these firms and organization to be the firm that consumers or customers believe to offer the greatest and highest customer perceived and delivered value. If firms' total customer values are perceived and delivered the best from the combination of "product, sources, personnel and image", more customers will decide to opt for them (pp. 669). Companies now face the challenge of making its target consumers respond accordingly to their marketing efforts. Those who understand its consumers' responses will have a great competitive advantage. The starting point towards this is through the stimulus-response model of buyer behaviour which involves examining the marketing and other stimuli in the consumer's black box that translates into buyer responses (Child, 2004). Marketing stimuli often consist of the four Ps of marketing: product, price, place and promotion while the other stimuli may include economic, technological, political and cultural factors which exist in the marketing environment. Child (2004) explains that the practical application of learning to most companies is that they can build a demand for a product through association with strong drives, motivation cues and positive reinforcement. Lastly, beliefs and attitudes are

Nature of the early republic Essay Example | Topics and Well Written Essays - 1500 words

Nature of the early republic - Essay Example This rebellion soon spread to the other colonies and the situation was aggravated by King George's proclamation that the colonies were engaged in rebellion. With this the war of independence commenced. On the 4th of July 1776 the declaration of independence was adopted and with this the United States of America was formed. Initially the British had to contend with only the Americans but gradually other European powers joined the fray. In France there was a great deal of public support for the American cause and it began to provide aid to the American colonies. Further a treaty of alliance was signed between France and colonies. According to this treaty France would support the colonies in their struggle with the British. This resulted in a war between Britain and France in 1778. The beleaguered British proffered the olive branch to the colonies and on the 3rd of September 1783 the independence, freedom and sovereignty of these American colonies were recognised by Britain. Thus, despite several initial hardships the Americans emerged as a strong and coherent nation (THE ROAD TO INDEPENDENCE: Chapter 3). Subsequent to the achievement of independence Congress passed a resolution on the 10th of May 1776, requiring the colonies to form new governments that would enhance the happiness and safety of their constituents. Accordingly most of the states drew up their own constituents. In order to protect certain rights whose infringement had led to secession from Britain, a bill of rights was incorporated into these constitutions. Some of these were freedom of speech, freedom of elections, freedom of the press and the right to change the government. A major problem faced by this fledgling nation was that of expansion in the western part of the United States.... This essay stresses that a major problem faced by this fledgling nation was that of expansion in the western part of the United States. The pioneers had settled here and these places were highly dispersed. Since, they were isolated by mountain ranges and large distances from the political authorities in the east, they had formed their own governments. Moreover, these far flung lands were claimed by several states and no resolution of this dispute seemed to be in sight. This problem of over lapping claims was resolved by states like New York and Virginia, which ceded all their claims to these territories. In this manner national sovereignty was strengthened. This paper makes a conclusion that the new policy repudiated the time-honored concept that colonies existed for the benefit of the mother country, were politically subordinate, and peopled by social inferiors. Instead, it established the principle that colonies ("territories") were an extension of the nation and entitled, not as a privilege but as a right, to all the benefits of equality. On the 21st of February 1787 a conference was held in which the Virginia plan was proposed by Madison. The Constitution proposed in this convention was sent for ratification to the 13 states of the Union. Delaware was the first state to ratify it on the 7th of December 1787. The Congress is not empowered to decide as to whether a particular person is to be tried or not. This power is vested solely with the executive.

Project of using the wireless sensor network (WSN) Essay Example for Free

Project of using the wireless sensor network (WSN) Essay In the previous era, the technology application mostly using wire but now a wireless device has become commonplace. The definition of the wireless sensor network is an application that having no wires connection on that devices. In addition, to make the system easy to monitor from a distant location, the RF 433MHz module was used. So, this project gave rise to the idea for studying details about the RF 433MHz module performance for WSN application. Project Background Nowadays, using the wireless sensor network (WSN) technology to monitor the environment helps someone to solve the problems of deployment difficulty, high cost, and realized unmanned monitoring which is mostly used in the factory, buildings, laboratory, and house. This project is to study the range and performance of the RF 433MHz module for WSN application. RF 433MHz module is popularly used in the remote control system. This range also available to use in this area. There are two types of the RF module which is transmitter and receiver. From research, using this module, the data can get more accurate and detailed information than another transmission for the wireless sensor network. The range that can reach by this RF module is different between outside and inside area. For inside area, it can work for 50 meters through multiple walls with an antenna, while for the outside area, it will be able for hundreds of meters. Besides that, a microcontroller such as Arduino also used in this project. Arduino that available for this project is Arduino PRO which is it has 3.3V port that will be easier to connect directly to the transmitter of RF 433MHz module. This project also about to study the analysis of the data transmission by giving a few of distance between the transmitter and receiver of the RF 433MHz modules when located in the obstacles or line of sight area. Then, the data that are received will be displayed on the Liquid Crystal Display (LCD), whether there are data losses or not. Problem Statement The problem that becoming as issues right now is there is a lot of ways to send data but the problem is about the range, cost, and data losses. So, for this situation, study the performance of RF 433MHz can overcome the problem for the WSN application. Objectives The objectives of this project are to understand the range and performance of RF 433MHz module. Moreover, exploration about the transmitting and receiving the data by using the RF 433MHz module. Work Scope The main work scope of this project is to make sure this project will achieve the objectives. The main focus of this project:- i. To study and understanding the range of RF 433MHz module. ii. To transfer data by using RF 433MHz module. Methodology In this project, there are three main parts. For the first part, it will be focused on the conducting the literature review and do some research more detail about the RF 433MHz module. Meanwhile, for the second part, after the software development process, the hardware development process will take over and include the testing of the project. Last part, when the hardware and software complete their part, it will be followed by testing the performance and the operation of the project. Report Structure This part will explain all the flow for completing this report and project. In this report, there are five chapters. Chapter 1: Introduction This chapter will introduce the background of the project, state the problems, clear about the objectives, scope of work, planed the methodology and report structure to make it organized. Chapter 2: Literature Review This chapter will be explained more about all the research that has been done. All the previous project also will be stated in this chapter. Then, the summarization for the project also will be attached to this chapter to make it more details. Chapter 3: Methodology The methodology is the method or steps when doing this project. The simulation, analysis, and evaluation of the project will be discussed in this chapter. This method is important because from here the flow of the process for the project will be updated. Chapter 4: Expected Results The expected results in the software or hardware will be stated in this chapter. The comparisons and improvements of this project will be described here. Chapter 5: Conclusion In this chapter, to make a conclusion all the summary for this project was collected in each part will be discussed in the conclusion.

Experiments :: essays research papers

 newspaper  measuring cups  1 cup of dry cornstarch  large bowl or pan  food coloring (if you want)  1/2 cup of water Put newspaper down on your counter or tabletop. Put the cornstarch into the bowl. Add a drop or two of food coloring. (Use whatever colors you like.) Add water slowly, mixing the cornstarch and water with your fingers until all the powder is wet. Keep adding water until the Ooze feels like a liquid when you're mixing it slowly. Then try tapping on the surface with your finger or a spoon. When Ooze is just right, it won't splash--it will feel solid. If you Ooze is too powdery, add a little more water. If it's too wet, add more cornstarch. Play around with your Ooze! Pick up a handful and squeeze it. Stop squeezing and it will drip through your fingers. Rest your fingers on the surface of the Ooze. Let them sink down to the bottom of the bowl. Then try to pull them out fast. What happens? Take a blob and roll it between your hands to make a ball. Then stop rolling. The Ooze will trickle away between your fingers. Put a small plastic toy on the surface. Does it stay there or does it sin k? Ketchup, like Ooze, is a non-Newtonian fluid. Physicists say that the best way to get ketchup to flow is to turn the bottle over and be patient. Smacking the bottom of the bottle actually slows the ketchup down! Why does my Ooze act like that? Your Ooze is made up of tiny, solid particles of cornstarch suspended in water. Chemists call this type of mixture a colloid. As you found out when you experimented with your Ooze, this colloid behaves strangely. When you bang on it with a spoon or quickly squeeze a handful of Ooze, it freezes in place, acting like a solid. The harder you push, the thicker the Ooze becomes. But when you open your hand and let your Ooze ooze, it drips like a liquid. Try to stir the Ooze quickly with a finger, and it will resist your movement. Stir it slowly, and it will flow around your finger easily. Most liquids don't act like that. If you stir a cup of water with your finger, the water moves out of the way easily--and it doesn't matter whether you stir it quickly or slowly.

Letter of Recommendation Computer Science department

As the Head of Computer Science department, it gives me immense pleasure to pen down a recommendation letter for an ambitious student like Sarang Metkar. A hardworking and intelligent student with an excellent grasping power is how I will describe Sarang. My association with him as a final year project guide is sufficient to gauge his intellectual capability and state his suitability for the graduate program from your University. His never-ending quench for acquiring knowledge on new technologies was exhibited while working with him on his final year project.It was sponsored by Persistent Systems Ltd. They had a requirement to develop a web browser for directory servers like SunONE DS, IBM IDS and OpenLDAP, with LDAP as a communication protocol. His team showed a great perseverance in understanding the new concepts like LDAP and Directory Server. Impressed by the depth of knowledge they have acquired, I asked his team to present a seminar on LDAP and directory server to our college`s post-graduate students. He has an excellent presentation and communication skills with a clear understanding of concepts and can articulate his ideas effectively.He effectively coordinated communication with external project guide and maintained a proper document to track the requirements. He was prompt in suggesting different approaches to meet the requirements and equally flexible to incorporate any suggested changes. He was punctual and never hesitated to put more efforts to complete his task. His work was highly appreciated and earned him an offer to work as a Software Engineer in sponsoring company. Sarang consistently exceeded in all areas of his coursework and was amongst top 5% in the department.Owing to his excellent academic record, he was awarded merit scholarship for all four years. He also displayed a good interest in co-curricular activities and represented our college in various programming and quiz competition. Speaking of his leadership skill and organizing ability , he successfully coordinated a state-level Technical event named ‘Equinox'. He single handedly managed a C-programming competition, called ‘C-Netics', in our Department which was a huge success. . He volunteered National-level workshops on â€Å"Emerging Trends in IT† and different chapters of Computer Society of India(CSI) conducted in our college.When elected as a ‘Class Representative’, he effectively discharged his duty of coordinating, managing and encouraging student participation. He possesses the intelligence and capacity for sustained hard work to ace the toughest program. By virtue of his strong academic foundation, he has developed the necessary aptitude, attitude and passion for pursuing the graduate education. In view of his inherent potential, strong determination and persistence, I believe that he will scale the highest peaks in his fields of interest and strongly endorse his application for admission to your esteemed institution with financial aid.

Marketing Planning Essay

INTRODUCTION Unilever started its operations in Vietnam in 1995 and do business in fast moving consumer goods area. It has developed an extensive local network of distributors and retailers with commit to â€Å"make Vietnamese lives better† through the provision of a wide range of international quality and affordable priced products in health, hygiene and nutrition. Unilever Vietnam was developed the wide range of business services and products, with more than 20 brands name, Unilever has become one of the biggest multinational in Vietnam and South-East Asia. 1.1 Review the changing perspective in Unilever marketing planning Nowadays, when demand and customer satisfaction are foundation of business, there are more companies follow the market – led orientation strategy instead of product orientation. In this task, we will learn about some reason why many companies had changed product orientation to market – led orientation. Product orientation: Few years ago, when product orientation strategy was popular, the companies choose to ignore their customer’s needs and focus only on efficiently building a quality product. This type of company believes that if they can make the best product their customers will come to them. The basic focus of a company with a production orientation is toward maximizing production output. They want to produce as many products as possible to reduce the price without caring about customer needs. Market – led orientation: Currently, product orientation strategy is not popular anymore. It was replaced by market – led orientation strategy which is squarely foc used on the consumer. For the company to follow this strategy effectively, they have to approach to customer and approach to advertising. In addition for market led orientation, every employee of all the departments will be responsible for marketing the products. The main purposes of changing product orientation to market – led orientation are: * Making a long term relationship with customers: the product which is satisfy customer needs will belong to them in a long term. Thus, it is important for company to do surveys carefully so that they can know exactly what customer want and start the production. * Building brand awareness and customer‘s loyalty: a market-oriented company carefully cultivates a brand in the minds of potential customers through advertising activities in an attempt to influence them to buy its products instead of a competitor’s products. * Bring customer the value of product: If the company can understand the customer needs and meet their dem and, it is easier for company to bring customer not only the quality of product but also the intangible value. For example: Unilever Vietnam towards market – led orientation strategy by doing surveys about customer needs, produce good quality products and invest on promotional activities. This strategy is the most suitable with the company doing business in fast moving consumer goods in branded home & personal care and food categories. They do surveys on a regular basis to make sure that the product launch on time and satisfy customer needs. Besides that, Unilever spends a great deal of money on advertising to build awareness of customer about the product and they will come to buy it. 1.2 Evaluate Unilever capability for planning its future market activity. As you know, Unilever is one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories and its products touch the lives of over 2 billion people every day – whether that’s through feeling great because they’ve got beautiful hair and a radiant smile, take care of their home, or by enjoying a great cup of tea or healthy snack. But whether they can do more than that in the future? This task will evaluate Unilever’s capability for planning its future marketing activities. The product innovation: Look at the selection Unilever’s top brands; we can see the company’s efforts in creating new products over 18 years. They not only create pioneering products but also bring the quality and make their customer’s life better (For example: Sunlight, Cif, Knor, Lifebuoy, etc. That the reason why the most of their br ands become popular brand in Vietnam. So we can certain about their capability for producing outstanding products. The vision of leaders and activity oriented: This is one of important factors that affect to Unilever’s capability for planning future marketing activities. The great vision of leader will lead to great future for Unilever. ‘’ We work to create a better future every day† (Unilever, 2013). They recognize that global challenges such as climate change concern us all, so in the future they will not only focus on double the size of their business but also reducing their environmental footprint and increasing their positive social impact. Potential Human resource: Unilever has more than 1600 employees who are carefully selected. Moreover, they offer their employees many ways to take advantage of development opportunities, they encourage creativity with attractive reward, benefits packages and many others so that we can always attract and retain the b est talents to work for them. By owning many talents in the company, it is easy for them to make more pioneering products in the future. After analyzing every related aspect, we can see that Unilever has the capacity to develop their products and overtake their competitors. We can know that not only through their current efforts but also their purpose of protecting environment in the future. 1.3 Examine technique for Unilever auditing and analysis of external factors that affecting the marketing planning in Vietnam Unilever makes a number of different products in Vietnam so it is very important to determining and recognize problem areas, opportunities so that the company can offer solutions and rational decisions for next step. In this task, we will examine 3 techniques for Unilever auditing and analyzing external factors that affect marketing planning including: the product life cycle (PLC), the Porter Five Forces and BCG Matrix. The product life cycle (PLC) Lifebuoy soap: Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK and it is one of Unilever’s oldest brands. Lifebuoy witnessed a steady decline in market share at 15% (www.articles.economictimes.indiatimes.com). Because of its long appear on the market with the low market share so Lifebuoy is in Decline stage. Wall’s Ice cream: In 1997, Wall’s Ice Cream was a famous brand name (Unilever’s own) in Vietnam with 52% market share and annual turnover of â‚ ¬5 billion (www.webcache.googleusercontent.com). But in 2004, after realizing the economy as well as the situation of that moment is not consistent with the development of Wall’s Ice Cream, Unilever decided to let Kinh Do company to own this brand within 5 years. Then, the brand name Wall’s Ice Cream came back in an unexpected way after 5 years absence in 2009. Since that, Wall’s Ice Cream warmly welcome by customer. In addition, it also expanded distribution network with 130 distributors and 4,000 retail outlets (www.cyvee.com). Wall’s is an international brand of ice cream and is one of the most profitable units of Unilever (www.commerceplus.blogspot.com). Thus, Wall’s Ice Cream could be considered in the stage of Maturity from product life cycle. Lipton ice tea: Lipton ice tea has become a famous brand in Vietnam and wants to make a big splash in the global beverages market. They not only produce tea but also help customer to improve vascular function, combat fatigue, reduce cholesterol levels and increase feelings of vitality. Moreover, Lipton is the global market leader in both leaf and ready-to-drink tea, with a global market share nearly three times larger than its nearest rival. Thus, Lipton ice tea is in the stage of Maturity. BCG Matrix: Lifebuoy soap: Lifebuoy soap is lying in BCG Matrix at Question Mark point. The market share value of Lifebuoy is low at 15% (www.articles.economictimes.indiatimes.com) and its market growth rate is high at 85.03%. Nowadays, there are more kind of soaps come into the market and they are not only protect users to bacteria but also bring intangible value to customers. However, the market that Lifebuoy doing business in is a potential market. At this point, company makes their investment on this product to get the point of cash cow and star in BCG matrix. Wall’s Ice cream: Wall’s Ice cream was come back to Vietnam market with an unexpected success. They have a big distribution network with 130 distributors and 4,000 retail outlets (www.cyvee.com) to meet the demand of customer in Vietnam. Moreover, ice cream market is a potential market in Vietnam so it is great opportunities for Wall to expand its market. According to Euromonitor, Vietnam cream industry value will reach $125 million this year. Thus, with high market share and high market growth, Wall is lying in Cash Cow. Lipton ice tea: Lipton Ice tea is the world’s leading brand of tea with high market share by occupying a half of the global market (www.strategy.vn). About the market growth, Mr. Kamimura Yosuke ( NGK Kirin Company’s head of Marketing) said that for 2004-2010, the beverage market Vietnam has very few brand to create explosive opportunities for green tea market. At that time, with the introduction of many new products, green tea seems to have the market saturation point. However, this market has yet to step into the setbacks and has even been considered as a potential market in the future. Thus, Lipton Ice tea is lying in Cash Cow. Porter Five Forces Brand / Force| Lifebuoy soap| Wall’s ice cream| Lipton Tea| Bargaining of Buyer| HighAlthough Lifebuoy bringscustomer some benefits to protect their health with the low price, there are many its competitors that not only brings health benefit but also intangible value to customer. Moreover, it does not require the switching cost when customer change using Lifebuoy to another one| HighRecent, there are many cafà © shop that offer ice cream in menu or ice cream specialty shops (ex: Baskin Robbins) indirect compete with Wall. Moreover, the switching cost is low and the young customers have trend to eat ice cream outside in the crowded places with music and their friends instead of staying at home with popsicles. | High The competitor of Lipton such as Nestle and THP seem to have a better marketing strategy than Lipton so these competitors will build the image of brand in customer mind. Besides, customer will find easy to change to Nestle or THP if Lipton can not satisfy their de mand with low switching cost.| Bargaining of Supplier| HighLifebuoy focus on accessible hygiene and health solutions for customer on production line that makes its difference. Thus, it will effect to product’s quality if Lifebuoy change to another supplier. Besides, the leak risk about the way to make product and the switching cost are high. Moreover, the supplier may produce and sale their own product directly to consumer and ignore Lifebuoy. | HighIf Wall change to another supplier, they will not sure about the quality of the new one. It will lead to losing customer if the quality is worst. In addition, risk and switching cost is high. Moreover, the supplier may produce and sale their own product directly to consumer and ignore Wall. | High In order to compete with Nestle and THP, Unilever has decided to use the tea leaf from Europe to produce the Lipton tea so they cannot change to other supplier. Risk and switching cost are high. Moreover, the supplier may produce tea and sale their own product directly to consumer and ignore Lipton. | Rivalry of existing competitor| MediumIt is different than other products in area by protect customer’s health with the low price. Besides, this area is potential, and its market growth rate is high at 85.03%. There are a lot of competitor which provide the same product of Lifebouy.| MediumAlthough Wall has some of direct competitor such as Kido and indirect competitor such as cafà © shop and ice cream specialty shops, this area is very potential because of the demand of customer is higher. Thus, Wall still has opportunities to win the market.| MediumLipton Tea has certain competitors in Vietnam such as Nestea and O Degree. On the other hand, the soft drink industry is reputation industry so Lipton still has a lot of opportunities to reach to customer.| Threats of new entrants| LowTo compete with Lifebuoy, it requires lots of things like finance, production, human resource and the distribution as well. Government barriers are high for products in soap area. Unilever can apply economic of scales to produce costs and create barriers for new firms. Without these of support above, it seems so hard to join the market and compete with Lifebuoy. | LowTo launch a new brand in this area, the company has to have finance, big distribution network, create new flavor and the reasonable price strategy to compete with Wall. High barriers from existing rivals: Wall’s, Kido are very famous and strong brands for a long time with a large of loyal customer. | LowIf a company wants to come and compete with Unilever in the Tea market, it requires of having the better flavor, better quality of tea-leaf and doing well p romotion like Unilever has done. Strong capital is required in investigate and manufacturing. Accessibility to distribution channels is low because it is hard to built good relationship with the consumers like 0 Degree tea and Lipton tea| Threats of substitutes| LowThe customer might use instant sanitizer gel instead of Lifebuoy but it is not very popular. | HighThere are some substitute products such as cocktail, yogurt or soft-drink with the same available and cost to Wall’s. | HighIn current scenario, the Lipton Tea has so many substitute products, such as the soft-drink from Pepsi, Coca-Cola, or even the energize water | 1.4 Carry out Unilever auditing and analysis of external factors that affecting the marketing planning in Vietnam Doing SWOT analysis on Unilever’s business is an essential step in the process of branding and marketing its product or service. It also helps the company come up with business strategies. Moreover, SWOT analyses help the company to identify and capitalize on strengths. In addition, it makes awareness and protects Unilever to avoid the threats. Strength: * Unilever has own a strong financial so they can expand the market in nearly 190 countries in the world. Besides, they also have 270 manufacturing sites worldwide (www.ukessays.com) that is how they can achieve economy of scale easily. It gives competitive advantage to company. * Unilever has own many famous brand name in fast moving consumer goods area such as: Surf, Dove, Ponds, Sunsilk, Knorr, Wall’s ice cream, P/S, Close up, etc (www.unilever.com.vn). All of these brand names known as multinational brands with affordable price and good quality. * Dynamic work environment, staff and intellectuals have responsibility for the company’s overall objective (www.unilever.com.vn). Besides, policies to attract talent of Unilever are effective so they can get more ideas for the company development. * Modern technology inherited from the global Unilever, delivered quickly and remarkably effective. Weakness: * Lack of direct connection with final consumers because of dependence on retailers and wholesalers. * There are some technology are not applied to Unilever Vietnam because of high cost. Besides, they have to import the machine from abroad so it is not take advantages of abundant labor resources and capacity in Vietnam. * As a company with European roots, promotional strategy of Unilever products is not suitable for Asian culture. * Unilever have a huge number of product brands (over 1600 brands) but 400 brands make up over 90% of Unilever’s total sales (www.zimbio.com) good. As a consequence, the ineffective brands make them money but not very profitable and become one of their weakness point Opportunities: * The domestic market (wholesale, retail, goods flow †¦) has a bigger change compared with several years ago. Besides, politics of Vietnam is considered stable so Unilever will get more opportunities to develop the business. * Vietnam has abundant and cheap human resources (http://www.goinglobal.com) so that the company can reduce the cost. * Vietnam is a country of religious freedom to the distribution; promotional products are not subject to more stringent constraints than many other Asian countries. * Vietnam has a young population structure and popular model extended family. Moreover, the fast moving consumer goods market is the potential market in Vietnam so it will bring Unilever high market growth to develop. Threat: * Unilever has many strong competitors such as: Nestle, P&G, etc. These competitors have their own famous brand name with big market shares, huge product line and millions of customers. * There are a lot of substitutes product in fast moving consumer’s goods markets today is a big threat of company. * Commercial law also has many disadvantages for foreign investors, especially tariff policy and high taxes levied on goods considered â€Å"luxury†. * In the context of supply is bigger than demand, many new companies invest on the market and fierce competition with Unilever. . 2.1, 2.2 Assess the main barrier in marketing planning and how Unilever may overcome * Confusing marketing tactics and strategy: In fact, ‘tactics and strategy’ is two word that easily make people confuse about them, even some managers in big company, who face with them every day without meaning to, may be Unilever’s managers have the same problem. Because the content of them is abundant, thus sometimes strategies and tactics are discussed as they are the same. The common reasons that people are usually confused, firstly managers may make mistake about the purpose of using of them, such as they are confused between the long-term and short-term of tactics and strategy when they make plans. Finally, sometimes they may even think they are still able to get their targets if miss one of them. Solution: The manager of Unilever must make sure that they understand clearly about tactics and strategies. For example, in usually strategy is term use for long-term plans (3 – 5 years plans), and tactics is short-term plans (1-2 years plans). Besides that, they must ensure that they can able to make good strategies and tactics to achieve the target of company. To create a good tactic, they have to answer the question â€Å"how†: How are you going to get the job done? Who is going to do it? When? To make a good strategy they must answer the â€Å"what†: â€Å". (And sometimes the â€Å"what not†.) What exactly needs to be done? Moreover, they should communicate the importance of making strategies and tactics to employees, from that employee can have a clear understanding, then they can provide right information or their idea to make best strategies and tactics together to develop Unilever. * Confusing marketing ‘function’ with ‘concept’: In this barrier, it arise when a firm attempts to introduce a marketing orientation but thinks this can be done simply by creating a marketing department. For Unilever, to achieve satisfaction of customers, the company needs to do some changes of their mode of operation. In addition, there are some general misunderstandings about what marketing really is. Without a corporate driving force centre on customer satisfaction, arguments about where to put marketing are of course pointless. Even when top management of Unilever is joined a realization of the need to take account of the customer, they also take mistake about this. So they usually receive complaints from customers and the company needs to give them a reasonable explains. Solution: To bring the real value to customer, quality must be available in all process. For example, Knorr has advertises that not reflect the product quality so either product quality improvement or they lose their customer. * Lack of Knowledge and Skills: For a company that enters to new market, this barrier is very common. For perennial problems, they have always focused around customer behavior and market segmentation. So this may be difficult concepts to grasp even at the cognitive level. For Unilever, knowledge and skills are very important. The company needs to train a good staffs who can enough knowled ge and skills to meet all demands of customers. Because without an understanding of at least some of the basic tools of marketing, the chance of coming up with strategies based on sustainable competitive advantage for Unilever is small. Solution: To overcome this barrier, Unilever has to ensure all those responsible for marketing in the organisation have the necessary marketing knowledge and skills for the job. In particular, ensure they understand and know how to use the more importance tools of marketing effectively. * Lack of a systematic approach: At times lack of data or information and inappropriate systems may greatly impede marketing plans. For instance, lack of a market survey forces the marketing team to rely on guesswork to determine the best marketing approach for the targeted market. Solution: Before decided to do advertise, Unilever should research information about the culture, behavior or customer needs to make sure that the advertisement is appropriate for each market segment. CONCLUSION Through the analysis of this report, Unilever can have a clear overview about Vietnam market, then analyzing external factors or barriers that affect marketing planning. Based on that, Unilever can identify capability and have solutions for planning its future market activity to make their business more and more developed and become the winner in Vietnam market. REFERENCES 1. â€Å"Capacity management† (2013). [Online] Wikipedia the free Encyclopedia. Available at . [Retrieved 13.8.2013] 2. â€Å"Capacity Planning† (2010). [Online] Slide share present yourself. Available at . [Retrieved 12.8.2013] 3. â€Å"Differences Between Marketing Orientation & Production Orientation†. N.d [Online] Small business. Available at . [Retrieved 12.8.2013] 4. ‘’Growth-share matrix’’ (2013). [Online] Wikipedia the free Encyclopedia. Available at .[Retrieved 14.8.2013] 5. Kalsoom, K (2013) â€Å"SWOT analysis for Unilever†. [Online] Blog spot. Available at . [Retrieved 16.08.2013] 6. Lynch, Richard (2009). [Book] Strategic Management. Fifth Edition, Page 97, Pearson Education. [Retrieved 14.8.2013] 7. McLaughlin, J â€Å"Production Orientation: Definition, Examples & Quiz†. N.d [Online] Education Portal. Available at < http://education-portal.com/academy/lesson/production-orientation-definition-examples-quiz.html>. [Retrieved 12.8.2013] 8. â€Å"Power of suppliers analysis†.N.d [ Online] Oxbridge writers. Available at . [Retrieved 15.8.2013] 9. â€Å"Strategy capacity for planning†.N.d [Online] Operation management. Available at . [Retrieved 13.8.2013] 10. â€Å"The BCG Matrix/ma trá º ­n quá º £n là ½ há º ¡ng má » ¥c kinh doanh cá » §a Boston Consulting Group† (2008). [Online] Cyvee connecting professional. Available at . [Retrieved 14.8.2013] 11. N Nayab â€Å"Isolation of marketing function†(2011). Bright hub. [Online] Available at

Tora ! Tora ! Tora ! essays

Tora ! Tora ! Tora ! essays Tora ! Tora ! Tora ! was the attack code name given to Japanese fighter pilots to use to signal the green light to commanders in prior to the bombing of Pearl Harbor. It is also the title of one of the beset films Ive ever seen. Tora ! Tora ! Tora ! is a film that describes the events leading up to the attack on Pearl Harbor. This film unlike any other Ive ever seen, presents a thorough balance of these events as seen by both the Japanese and United States side.. Most films, especially films about wars are projected through one set of eyes, usually with a slant towards the filmmakers nationality of choice. Tora ! Tora ! Tora ! allows the enemy to be seen as reasonable humans ( as much as war will allow) with calculated decisions to make from their point of view as opposed to a people marching throughout the Far East with reckless abandon. The Japanese were reeling under the U.S. and Britain oil embargo and were looking to seize the opportunity of their perceived Asian nationalism as the western powers were busy in Europe. The Japanese signed the Tri-Partite pact which in a sense put in motion Japanese aggression towards the U.S. From the beginning of the film, the directors allow the viewer the many clues to the historical acuteness of the film and the fair and balanced directoring. The film starts off with a changing of the guard of Commanders in Chiefs ( Incoming Yamamoto and outgoing Yoshida). While the film does not go in to background, this was due to the Japanese navy and army constant difference of military opinion. The actual changing of the guard also offers some clues to Japans rise to worldwide prominence. Im assuming the uniforms and protocol of the Japanese navy was somewhat authentic. If so, one can easily see striking U.S. and British military influence on the Japanese as they emulated these two powers as Japan was nation building. The dress whites worn by t...

9/11 Terrorism Attacks Essay Example for Free

9/11 Terrorism Attacks Essay ? After the September 11 World Trade Center Attacks, America had had second thoughts about their immigration law. On September 11, 2001, four commercial planes were hijacked in the US. Using the planes as bombs, the hijackers flew two into the World Trade Center in New York City; one was flown into the Pentagon in Washington DC, and the fourth crashed in Pennsylvania. Over 6,000 people were killed, most when the World Trade Center collapsed. The FAA immediately grounded all US planes to prevent further attacks. The 19 men who hijacked the planes were foreigners who had been in the US from a week to several years. At least 16 entered at US ports of entry, with student or tourist visas; some of their visas appear to have expired before September 11, 2001. About 40 percent of the 8. 5 million unauthorized foreigners in the US similarly entered with seemingly valid visas, but did not abide by the terms of their visa by e. g. departing within 90 days. (Martin & Martin, October 2001) Our enemies have repeatedly exercised this option of inserting terrorists by exploiting weaknesses in our immigration system. A Center for Immigration Studies analysis of the immigration histories of the 48 foreign-born Al-Qaeda operatives who committed crimes in the United States from 1993 to 2001 (including the 9/11 hijackers) found that nearly every element of the immigration system has been penetrated by the enemy. (Camarota, 2002) Of the 48, one-third were here on various temporary visas, another third were legal residents or naturalized citizens, one-fourth were illegal aliens, and the remainder had pending asylum applications. Nearly half of the total had, at some point or another, violated existing immigration laws. 9/11 was not the only terrorist plot to benefit from lax enforcement of ordinary immigration controls—every major Al-Qaeda attack or conspiracy in the United States has involved at least one terrorist who violated immigration law. Gazi Ibrahim Abu Mezer, for example, who was part of the plot to bomb the Brooklyn subway, was actually caught three times by the Border Patrol trying to sneak in from Canada. The third time the Canadians would not take him back. What did we do? Because of a lack of detention space, he was simply released into the country and told to show up for his deportation hearing. After all, with so many millions of illegal aliens here already, how much harm could one more do? Another example is Mohammed Salameh, who rented the truck in the first World Trade Center bombing. He should never have been granted a visa in the first place. When he applied for a tourist visa he was young, single, and had no income and, in the event, did indeed end up remaining illegally. And when his application for a green card under the 1986 illegal-alien amnesty was rejected, there was (and remains today) no way to detain and remove rejected green-card applicants, so he simply remained living and working in the United States, none the worse for wear. (Krikorian, 2004) Immigration Changes According to Daniel T. Griswold (2002) â€Å"We should not allow the war on terrorism to be hijacked by those who would turn it into a war on immigration. Members of the Immigration Reform Caucus and writers in National Review have tried to hitch their anti-immigration agenda to legitimate concerns about border security in our post-9-11 world. But â€Å"border control† and immigration are two separate issues. The problem is not that we are letting too many people in but that the federal government has not been doing enough to keep the wrong people out† Philips and Susan Martin stressed that The federal government immediately made some immigration changes in response to the terrorist attack, such as holding foreigners who violate immigration laws 48 hours without charge, up from 24 hours. But the Bush administration is seeking more immigration changes, and the new Homeland Security Council, with 100 staff members comparable in size to the National Security Council staff, is likely to suggest even more as the 46 federal agencies whose work it coordinates to fight terrorism review the processes of issuing visas to foreigners, controlling their entry into the US, and ensuring that they abide by the terms of their visas inside the US. Immigration policy reforms can not prevent terrorism, but they are a key part of any effort to combat terrorism. Immigration policies aim to facilitate the entry of wanted foreigners, and to identify and deter the entry of terrorists and other unwanted foreigners. This paper outlines the immigration reforms that could help prevent the entry of future terrorists. It would be unfair and self-destructive to blame America’s immigration policy for what happened on September 11. Immigrants come to live and work and build a better life for themselves and their families. The terrorists did not come here as immigrants. They entered the country on temporary non-immigrant tourist and student visas. They didn’t apply to the INS for green cards or any other kind of permanent status. Immigrants are only a small subset of the much larger pool of 30 million foreign nationals who enter the United States in a typical year. More than 95 percent enter as tourists or business travelers. Only 3 percent, or about one million, enter to immigrate, that is, to settle here permanently. We could reduce immigration to zero and it would do nothing for our national security. (Griswold, 2002) 9/11 Terrorism Attacks. (2017, May 03).

Summer Intern at Haitong Securities Company Limited Term Paper

Summer Intern at Haitong Securities Company Limited - Term Paper Example Opportunity was awarded in the marketing department as to assistant marketing manager. During internship, it provided an extensive practical learning exposure to the investment arena. It was also very beneficial from point of view of applying theoretical concepts studied mainly in course UD. This report is aimed at providing detailed review of learning experience as internee at Haitong International Holdings Limited. It will provide overview of firm, its products, portfolios and its analysis, practices to entertain customer in satisfying manner, individual projects assigned and overall evaluation of learning experience. In the end it will also provide concluding note regarding suggestions to firm for improvements. INTRODUCTION INTERNATIONAL HOLDINGS LIMITED 1- ESTABLISHEMENT Haitong International Securities Group Limited (â€Å"Haitong International† or â€Å"the Group†; Stock Code: 665.HK) is a subsidiary of Haitong International Holdings Limited (â€Å"Haitong Intern ational Holdings†). It is incorporated in Hong Kong and wholly owned by Haitong Securities Company Limited (â€Å"Haitong Securities†). It was established in 1973 and enlisted on Hong Kong Stock Exchange since August 1996 (Haitong, 2010a). 2- SCOPE Haitong International Securities Group Limited is renowned group with standing as leader in the Greater China region. The group provides total quality services in the domain of corporate finance, asset management and brokerage services. It has broad clientele encompassing global and local institutional and corporate clients as well as individual investors (Haitong, 2012b). Its network has more than 210 sales offices spreading across over 120 cities with 13 branches in Hong Kong and Macau. Mainly in China the Group has 2 representative offices in Beijing and Shanghai and 5 investment consultancy centers in major cities including Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou. Its broad network is serving over 4 million re tail clientele services with over 12,000 institutional and high net worth clients (Haitong, 2010b). 3- SERVICES Haitong International Securities Group Limited is striving to become a leading global player in the international financial services industry. Its goal also includes standing a leadership position in the Greater China region. It is dedicated to provide total quality corporate finance, asset management and brokerage services to its clients (Haitong, 2010f). The operations of Haitong Group can be broadly categorized in following three areas (Haitong, 2010e): A- Corporate finance: under this title Haitong Securities provide wide range of services including IPO sponsorship, underwriting and placements, financial advisory, compliance advisory, institutional clients’ services and research. B- Assets management Haitong Securities provide services with respect to public funds, mandatory provident fund, private funds, alternative investment funds, Capital Investment Entrant Scheme and discretionary accounts services. C- Brokerage services Under brokerage umbrella its serves client with securities and derivative products, futures and options, bullion and foreign exchange, IPO subscription and financing services, online trading, margin financing, wealth management, agency and trustee services, stock borrowing, equity-linked note, structured product investment, bond investment and research.   1- 2- 3- 4- CERTIFICATIONS AND REWARDS Being renowned and well known financial services