Saturday, November 16, 2019
Project of using the wireless sensor network (WSN) Essay Example for Free
Project of using the wireless sensor network (WSN) Essay In the previous era, the technology application mostly using wire but now a wireless device has become commonplace. The definition of the wireless sensor network is an application that having no wires connection on that devices. In addition, to make the system easy to monitor from a distant location, the RF 433MHz module was used. So, this project gave rise to the idea for studying details about the RF 433MHz module performance for WSN application. Project Background Nowadays, using the wireless sensor network (WSN) technology to monitor the environment helps someone to solve the problems of deployment difficulty, high cost, and realized unmanned monitoring which is mostly used in the factory, buildings, laboratory, and house. This project is to study the range and performance of the RF 433MHz module for WSN application. RF 433MHz module is popularly used in the remote control system. This range also available to use in this area. There are two types of the RF module which is transmitter and receiver. From research, using this module, the data can get more accurate and detailed information than another transmission for the wireless sensor network. The range that can reach by this RF module is different between outside and inside area. For inside area, it can work for 50 meters through multiple walls with an antenna, while for the outside area, it will be able for hundreds of meters. Besides that, a microcontroller such as Arduino also used in this project. Arduino that available for this project is Arduino PRO which is it has 3.3V port that will be easier to connect directly to the transmitter of RF 433MHz module. This project also about to study the analysis of the data transmission by giving a few of distance between the transmitter and receiver of the RF 433MHz modules when located in the obstacles or line of sight area. Then, the data that are received will be displayed on the Liquid Crystal Display (LCD), whether there are data losses or not. Problem Statement The problem that becoming as issues right now is there is a lot of ways to send data but the problem is about the range, cost, and data losses. So, for this situation, study the performance of RF 433MHz can overcome the problem for the WSN application. Objectives The objectives of this project are to understand the range and performance of RF 433MHz module. Moreover, exploration about the transmitting and receiving the data by using the RF 433MHz module. Work Scope The main work scope of this project is to make sure this project will achieve the objectives. The main focus of this project:- i. To study and understanding the range of RF 433MHz module. ii. To transfer data by using RF 433MHz module. Methodology In this project, there are three main parts. For the first part, it will be focused on the conducting the literature review and do some research more detail about the RF 433MHz module. Meanwhile, for the second part, after the software development process, the hardware development process will take over and include the testing of the project. Last part, when the hardware and software complete their part, it will be followed by testing the performance and the operation of the project. Report Structure This part will explain all the flow for completing this report and project. In this report, there are five chapters. Chapter 1: Introduction This chapter will introduce the background of the project, state the problems, clear about the objectives, scope of work, planed the methodology and report structure to make it organized. Chapter 2: Literature Review This chapter will be explained more about all the research that has been done. All the previous project also will be stated in this chapter. Then, the summarization for the project also will be attached to this chapter to make it more details. Chapter 3: Methodology The methodology is the method or steps when doing this project. The simulation, analysis, and evaluation of the project will be discussed in this chapter. This method is important because from here the flow of the process for the project will be updated. Chapter 4: Expected Results The expected results in the software or hardware will be stated in this chapter. The comparisons and improvements of this project will be described here. Chapter 5: Conclusion In this chapter, to make a conclusion all the summary for this project was collected in each part will be discussed in the conclusion.
Thursday, November 14, 2019
Experiments :: essays research papers
newspaper measuring cups 1 cup of dry cornstarch large bowl or pan food coloring (if you want) 1/2 cup of water Put newspaper down on your counter or tabletop. Put the cornstarch into the bowl. Add a drop or two of food coloring. (Use whatever colors you like.) Add water slowly, mixing the cornstarch and water with your fingers until all the powder is wet. Keep adding water until the Ooze feels like a liquid when you're mixing it slowly. Then try tapping on the surface with your finger or a spoon. When Ooze is just right, it won't splash--it will feel solid. If you Ooze is too powdery, add a little more water. If it's too wet, add more cornstarch. Play around with your Ooze! Pick up a handful and squeeze it. Stop squeezing and it will drip through your fingers. Rest your fingers on the surface of the Ooze. Let them sink down to the bottom of the bowl. Then try to pull them out fast. What happens? Take a blob and roll it between your hands to make a ball. Then stop rolling. The Ooze will trickle away between your fingers. Put a small plastic toy on the surface. Does it stay there or does it sin k? Ketchup, like Ooze, is a non-Newtonian fluid. Physicists say that the best way to get ketchup to flow is to turn the bottle over and be patient. Smacking the bottom of the bottle actually slows the ketchup down! Why does my Ooze act like that? Your Ooze is made up of tiny, solid particles of cornstarch suspended in water. Chemists call this type of mixture a colloid. As you found out when you experimented with your Ooze, this colloid behaves strangely. When you bang on it with a spoon or quickly squeeze a handful of Ooze, it freezes in place, acting like a solid. The harder you push, the thicker the Ooze becomes. But when you open your hand and let your Ooze ooze, it drips like a liquid. Try to stir the Ooze quickly with a finger, and it will resist your movement. Stir it slowly, and it will flow around your finger easily. Most liquids don't act like that. If you stir a cup of water with your finger, the water moves out of the way easily--and it doesn't matter whether you stir it quickly or slowly.
Monday, November 11, 2019
Letter of Recommendation Computer Science department
As the Head of Computer Science department, it gives me immense pleasure to pen down a recommendation letter for an ambitious student like Sarang Metkar. A hardworking and intelligent student with an excellent grasping power is how I will describe Sarang. My association with him as a final year project guide is sufficient to gauge his intellectual capability and state his suitability for the graduate program from your University. His never-ending quench for acquiring knowledge on new technologies was exhibited while working with him on his final year project.It was sponsored by Persistent Systems Ltd. They had a requirement to develop a web browser for directory servers like SunONE DS, IBM IDS and OpenLDAP, with LDAP as a communication protocol. His team showed a great perseverance in understanding the new concepts like LDAP and Directory Server. Impressed by the depth of knowledge they have acquired, I asked his team to present a seminar on LDAP and directory server to our college`s post-graduate students. He has an excellent presentation and communication skills with a clear understanding of concepts and can articulate his ideas effectively.He effectively coordinated communication with external project guide and maintained a proper document to track the requirements. He was prompt in suggesting different approaches to meet the requirements and equally flexible to incorporate any suggested changes. He was punctual and never hesitated to put more efforts to complete his task. His work was highly appreciated and earned him an offer to work as a Software Engineer in sponsoring company. Sarang consistently exceeded in all areas of his coursework and was amongst top 5% in the department.Owing to his excellent academic record, he was awarded merit scholarship for all four years. He also displayed a good interest in co-curricular activities and represented our college in various programming and quiz competition. Speaking of his leadership skill and organizing ability , he successfully coordinated a state-level Technical event named ââ¬ËEquinox'. He single handedly managed a C-programming competition, called ââ¬ËC-Netics', in our Department which was a huge success. . He volunteered National-level workshops on ââ¬Å"Emerging Trends in ITâ⬠and different chapters of Computer Society of India(CSI) conducted in our college.When elected as a ââ¬ËClass Representativeââ¬â¢, he effectively discharged his duty of coordinating, managing and encouraging student participation. He possesses the intelligence and capacity for sustained hard work to ace the toughest program. By virtue of his strong academic foundation, he has developed the necessary aptitude, attitude and passion for pursuing the graduate education. In view of his inherent potential, strong determination and persistence, I believe that he will scale the highest peaks in his fields of interest and strongly endorse his application for admission to your esteemed institution with financial aid.
Saturday, November 9, 2019
Marketing Planning Essay
INTRODUCTION Unilever started its operations in Vietnam in 1995 and do business in fast moving consumer goods area. It has developed an extensive local network of distributors and retailers with commit to ââ¬Å"make Vietnamese lives betterâ⬠through the provision of a wide range of international quality and affordable priced products in health, hygiene and nutrition. Unilever Vietnam was developed the wide range of business services and products, with more than 20 brands name, Unilever has become one of the biggest multinational in Vietnam and South-East Asia. 1.1 Review the changing perspective in Unilever marketing planning Nowadays, when demand and customer satisfaction are foundation of business, there are more companies follow the market ââ¬â led orientation strategy instead of product orientation. In this task, we will learn about some reason why many companies had changed product orientation to market ââ¬â led orientation. Product orientation: Few years ago, when product orientation strategy was popular, the companies choose to ignore their customerââ¬â¢s needs and focus only on efficiently building a quality product. This type of company believes that if they can make the best product their customers will come to them. The basic focus of a company with a production orientation is toward maximizing production output. They want to produce as many products as possible to reduce the price without caring about customer needs. Market ââ¬â led orientation: Currently, product orientation strategy is not popular anymore. It was replaced by market ââ¬â led orientation strategy which is squarely foc used on the consumer. For the company to follow this strategy effectively, they have to approach to customer and approach to advertising. In addition for market led orientation, every employee of all the departments will be responsible for marketing the products. The main purposes of changing product orientation to market ââ¬â led orientation are: * Making a long term relationship with customers: the product which is satisfy customer needs will belong to them in a long term. Thus, it is important for company to do surveys carefully so that they can know exactly what customer want and start the production. * Building brand awareness and customerââ¬Ës loyalty: a market-oriented company carefully cultivates a brand in the minds of potential customers through advertising activities in an attempt to influence them to buy its products instead of a competitorââ¬â¢s products. * Bring customer the value of product: If the company can understand the customer needs and meet their dem and, it is easier for company to bring customer not only the quality of product but also the intangible value. For example: Unilever Vietnam towards market ââ¬â led orientation strategy by doing surveys about customer needs, produce good quality products and invest on promotional activities. This strategy is the most suitable with the company doing business in fast moving consumer goods in branded home & personal care and food categories. They do surveys on a regular basis to make sure that the product launch on time and satisfy customer needs. Besides that, Unilever spends a great deal of money on advertising to build awareness of customer about the product and they will come to buy it. 1.2 Evaluate Unilever capability for planning its future market activity. As you know, Unilever is one of the worldââ¬â¢s leading suppliers of fast moving consumer goods in branded home & personal care and food categories and its products touch the lives of over 2 billion people every day ââ¬â whether thatââ¬â¢s through feeling great because theyââ¬â¢ve got beautiful hair and a radiant smile, take care of their home, or by enjoying a great cup of tea or healthy snack. But whether they can do more than that in the future? This task will evaluate Unileverââ¬â¢s capability for planning its future marketing activities. The product innovation: Look at the selection Unileverââ¬â¢s top brands; we can see the companyââ¬â¢s efforts in creating new products over 18 years. They not only create pioneering products but also bring the quality and make their customerââ¬â¢s life better (For example: Sunlight, Cif, Knor, Lifebuoy, etc. That the reason why the most of their br ands become popular brand in Vietnam. So we can certain about their capability for producing outstanding products. The vision of leaders and activity oriented: This is one of important factors that affect to Unileverââ¬â¢s capability for planning future marketing activities. The great vision of leader will lead to great future for Unilever. ââ¬Ëââ¬â¢ We work to create a better future every dayâ⬠(Unilever, 2013). They recognize that global challenges such as climate change concern us all, so in the future they will not only focus on double the size of their business but also reducing their environmental footprint and increasing their positive social impact. Potential Human resource: Unilever has more than 1600 employees who are carefully selected. Moreover, they offer their employees many ways to take advantage of development opportunities, they encourage creativity with attractive reward, benefits packages and many others so that we can always attract and retain the b est talents to work for them. By owning many talents in the company, it is easy for them to make more pioneering products in the future. After analyzing every related aspect, we can see that Unilever has the capacity to develop their products and overtake their competitors. We can know that not only through their current efforts but also their purpose of protecting environment in the future. 1.3 Examine technique for Unilever auditing and analysis of external factors that affecting the marketing planning in Vietnam Unilever makes a number of different products in Vietnam so it is very important to determining and recognize problem areas, opportunities so that the company can offer solutions and rational decisions for next step. In this task, we will examine 3 techniques for Unilever auditing and analyzing external factors that affect marketing planning including: the product life cycle (PLC), the Porter Five Forces and BCG Matrix. The product life cycle (PLC) Lifebuoy soap: Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK and it is one of Unileverââ¬â¢s oldest brands. Lifebuoy witnessed a steady decline in market share at 15% (www.articles.economictimes.indiatimes.com). Because of its long appear on the market with the low market share so Lifebuoy is in Decline stage. Wallââ¬â¢s Ice cream: In 1997, Wallââ¬â¢s Ice Cream was a famous brand name (Unileverââ¬â¢s own) in Vietnam with 52% market share and annual turnover of â⠬5 billion (www.webcache.googleusercontent.com). But in 2004, after realizing the economy as well as the situation of that moment is not consistent with the development of Wallââ¬â¢s Ice Cream, Unilever decided to let Kinh Do company to own this brand within 5 years. Then, the brand name Wallââ¬â¢s Ice Cream came back in an unexpected way after 5 years absence in 2009. Since that, Wallââ¬â¢s Ice Cream warmly welcome by customer. In addition, it also expanded distribution network with 130 distributors and 4,000 retail outlets (www.cyvee.com). Wallââ¬â¢s is an international brand of ice cream and is one of the most profitable units of Unilever (www.commerceplus.blogspot.com). Thus, Wallââ¬â¢s Ice Cream could be considered in the stage of Maturity from product life cycle. Lipton ice tea: Lipton ice tea has become a famous brand in Vietnam and wants to make a big splash in the global beverages market. They not only produce tea but also help customer to improve vascular function, combat fatigue, reduce cholesterol levels and increase feelings of vitality. Moreover, Lipton is the global market leader in both leaf and ready-to-drink tea, with a global market share nearly three times larger than its nearest rival. Thus, Lipton ice tea is in the stage of Maturity. BCG Matrix: Lifebuoy soap: Lifebuoy soap is lying in BCG Matrix at Question Mark point. The market share value of Lifebuoy is low at 15% (www.articles.economictimes.indiatimes.com) and its market growth rate is high at 85.03%. Nowadays, there are more kind of soaps come into the market and they are not only protect users to bacteria but also bring intangible value to customers. However, the market that Lifebuoy doing business in is a potential market. At this point, company makes their investment on this product to get the point of cash cow and star in BCG matrix. Wallââ¬â¢s Ice cream: Wallââ¬â¢s Ice cream was come back to Vietnam market with an unexpected success. They have a big distribution network with 130 distributors and 4,000 retail outlets (www.cyvee.com) to meet the demand of customer in Vietnam. Moreover, ice cream market is a potential market in Vietnam so it is great opportunities for Wall to expand its market. According to Euromonitor, Vietnam cream industry value will reach $125 million this year. Thus, with high market share and high market growth, Wall is lying in Cash Cow. Lipton ice tea: Lipton Ice tea is the worldââ¬â¢s leading brand of tea with high market share by occupying a half of the global market (www.strategy.vn). About the market growth, Mr. Kamimura Yosuke ( NGK Kirin Companyââ¬â¢s head of Marketing) said that for 2004-2010, the beverage market Vietnam has very few brand to create explosive opportunities for green tea market. At that time, with the introduction of many new products, green tea seems to have the market saturation point. However, this market has yet to step into the setbacks and has even been considered as a potential market in the future. Thus, Lipton Ice tea is lying in Cash Cow. Porter Five Forces Brand / Force| Lifebuoy soap| Wallââ¬â¢s ice cream| Lipton Tea| Bargaining of Buyer| HighAlthough Lifebuoy bringscustomer some benefits to protect their health with the low price, there are many its competitors that not only brings health benefit but also intangible value to customer. Moreover, it does not require the switching cost when customer change using Lifebuoy to another one| HighRecent, there are many cafà © shop that offer ice cream in menu or ice cream specialty shops (ex: Baskin Robbins) indirect compete with Wall. Moreover, the switching cost is low and the young customers have trend to eat ice cream outside in the crowded places with music and their friends instead of staying at home with popsicles. | High The competitor of Lipton such as Nestle and THP seem to have a better marketing strategy than Lipton so these competitors will build the image of brand in customer mind. Besides, customer will find easy to change to Nestle or THP if Lipton can not satisfy their de mand with low switching cost.| Bargaining of Supplier| HighLifebuoy focus on accessible hygiene and health solutions for customer on production line that makes its difference. Thus, it will effect to productââ¬â¢s quality if Lifebuoy change to another supplier. Besides, the leak risk about the way to make product and the switching cost are high. Moreover, the supplier may produce and sale their own product directly to consumer and ignore Lifebuoy. | HighIf Wall change to another supplier, they will not sure about the quality of the new one. It will lead to losing customer if the quality is worst. In addition, risk and switching cost is high. Moreover, the supplier may produce and sale their own product directly to consumer and ignore Wall. | High In order to compete with Nestle and THP, Unilever has decided to use the tea leaf from Europe to produce the Lipton tea so they cannot change to other supplier. Risk and switching cost are high. Moreover, the supplier may produce tea and sale their own product directly to consumer and ignore Lipton. | Rivalry of existing competitor| MediumIt is different than other products in area by protect customerââ¬â¢s health with the low price. Besides, this area is potential, and its market growth rate is high at 85.03%. There are a lot of competitor which provide the same product of Lifebouy.| MediumAlthough Wall has some of direct competitor such as Kido and indirect competitor such as cafà © shop and ice cream specialty shops, this area is very potential because of the demand of customer is higher. Thus, Wall still has opportunities to win the market.| MediumLipton Tea has certain competitors in Vietnam such as Nestea and O Degree. On the other hand, the soft drink industry is reputation industry so Lipton still has a lot of opportunities to reach to customer.| Threats of new entrants| LowTo compete with Lifebuoy, it requires lots of things like finance, production, human resource and the distribution as well. Government barriers are high for products in soap area. Unilever can apply economic of scales to produce costs and create barriers for new firms. Without these of support above, it seems so hard to join the market and compete with Lifebuoy. | LowTo launch a new brand in this area, the company has to have finance, big distribution network, create new flavor and the reasonable price strategy to compete with Wall. High barriers from existing rivals: Wallââ¬â¢s, Kido are very famous and strong brands for a long time with a large of loyal customer. | LowIf a company wants to come and compete with Unilever in the Tea market, it requires of having the better flavor, better quality of tea-leaf and doing well p romotion like Unilever has done. Strong capital is required in investigate and manufacturing. Accessibility to distribution channels is low because it is hard to built good relationship with the consumers like 0 Degree tea and Lipton tea| Threats of substitutes| LowThe customer might use instant sanitizer gel instead of Lifebuoy but it is not very popular. | HighThere are some substitute products such as cocktail, yogurt or soft-drink with the same available and cost to Wallââ¬â¢s. | HighIn current scenario, the Lipton Tea has so many substitute products, such as the soft-drink from Pepsi, Coca-Cola, or even the energize water | 1.4 Carry out Unilever auditing and analysis of external factors that affecting the marketing planning in Vietnam Doing SWOT analysis on Unileverââ¬â¢s business is an essential step in the process of branding and marketing its product or service. It also helps the company come up with business strategies. Moreover, SWOT analyses help the company to identify and capitalize on strengths. In addition, it makes awareness and protects Unilever to avoid the threats. Strength: * Unilever has own a strong financial so they can expand the market in nearly 190 countries in the world. Besides, they also have 270 manufacturing sites worldwide (www.ukessays.com) that is how they can achieve economy of scale easily. It gives competitive advantage to company. * Unilever has own many famous brand name in fast moving consumer goods area such as: Surf, Dove, Ponds, Sunsilk, Knorr, Wallââ¬â¢s ice cream, P/S, Close up, etc (www.unilever.com.vn). All of these brand names known as multinational brands with affordable price and good quality. * Dynamic work environment, staff and intellectuals have responsibility for the companyââ¬â¢s overall objective (www.unilever.com.vn). Besides, policies to attract talent of Unilever are effective so they can get more ideas for the company development. * Modern technology inherited from the global Unilever, delivered quickly and remarkably effective. Weakness: * Lack of direct connection with final consumers because of dependence on retailers and wholesalers. * There are some technology are not applied to Unilever Vietnam because of high cost. Besides, they have to import the machine from abroad so it is not take advantages of abundant labor resources and capacity in Vietnam. * As a company with European roots, promotional strategy of Unilever products is not suitable for Asian culture. * Unilever have a huge number of product brands (over 1600 brands) but 400 brands make up over 90% of Unileverââ¬â¢s total sales (www.zimbio.com) good. As a consequence, the ineffective brands make them money but not very profitable and become one of their weakness point Opportunities: * The domestic market (wholesale, retail, goods flow â⬠¦) has a bigger change compared with several years ago. Besides, politics of Vietnam is considered stable so Unilever will get more opportunities to develop the business. * Vietnam has abundant and cheap human resources (http://www.goinglobal.com) so that the company can reduce the cost. * Vietnam is a country of religious freedom to the distribution; promotional products are not subject to more stringent constraints than many other Asian countries. * Vietnam has a young population structure and popular model extended family. Moreover, the fast moving consumer goods market is the potential market in Vietnam so it will bring Unilever high market growth to develop. Threat: * Unilever has many strong competitors such as: Nestle, P&G, etc. These competitors have their own famous brand name with big market shares, huge product line and millions of customers. * There are a lot of substitutes product in fast moving consumerââ¬â¢s goods markets today is a big threat of company. * Commercial law also has many disadvantages for foreign investors, especially tariff policy and high taxes levied on goods considered ââ¬Å"luxuryâ⬠. * In the context of supply is bigger than demand, many new companies invest on the market and fierce competition with Unilever. . 2.1, 2.2 Assess the main barrier in marketing planning and how Unilever may overcome * Confusing marketing tactics and strategy: In fact, ââ¬Ëtactics and strategyââ¬â¢ is two word that easily make people confuse about them, even some managers in big company, who face with them every day without meaning to, may be Unileverââ¬â¢s managers have the same problem. Because the content of them is abundant, thus sometimes strategies and tactics are discussed as they are the same. The common reasons that people are usually confused, firstly managers may make mistake about the purpose of using of them, such as they are confused between the long-term and short-term of tactics and strategy when they make plans. Finally, sometimes they may even think they are still able to get their targets if miss one of them. Solution: The manager of Unilever must make sure that they understand clearly about tactics and strategies. For example, in usually strategy is term use for long-term plans (3 ââ¬â 5 years plans), and tactics is short-term plans (1-2 years plans). Besides that, they must ensure that they can able to make good strategies and tactics to achieve the target of company. To create a good tactic, they have to answer the question ââ¬Å"howâ⬠: How are you going to get the job done? Who is going to do it? When? To make a good strategy they must answer the ââ¬Å"whatâ⬠: ââ¬Å". (And sometimes the ââ¬Å"what notâ⬠.) What exactly needs to be done? Moreover, they should communicate the importance of making strategies and tactics to employees, from that employee can have a clear understanding, then they can provide right information or their idea to make best strategies and tactics together to develop Unilever. * Confusing marketing ââ¬Ëfunctionââ¬â¢ with ââ¬Ëconceptââ¬â¢: In this barrier, it arise when a firm attempts to introduce a marketing orientation but thinks this can be done simply by creating a marketing department. For Unilever, to achieve satisfaction of customers, the company needs to do some changes of their mode of operation. In addition, there are some general misunderstandings about what marketing really is. Without a corporate driving force centre on customer satisfaction, arguments about where to put marketing are of course pointless. Even when top management of Unilever is joined a realization of the need to take account of the customer, they also take mistake about this. So they usually receive complaints from customers and the company needs to give them a reasonable explains. Solution: To bring the real value to customer, quality must be available in all process. For example, Knorr has advertises that not reflect the product quality so either product quality improvement or they lose their customer. * Lack of Knowledge and Skills: For a company that enters to new market, this barrier is very common. For perennial problems, they have always focused around customer behavior and market segmentation. So this may be difficult concepts to grasp even at the cognitive level. For Unilever, knowledge and skills are very important. The company needs to train a good staffs who can enough knowled ge and skills to meet all demands of customers. Because without an understanding of at least some of the basic tools of marketing, the chance of coming up with strategies based on sustainable competitive advantage for Unilever is small. Solution: To overcome this barrier, Unilever has to ensure all those responsible for marketing in the organisation have the necessary marketing knowledge and skills for the job. In particular, ensure they understand and know how to use the more importance tools of marketing effectively. * Lack of a systematic approach: At times lack of data or information and inappropriate systems may greatly impede marketing plans. For instance, lack of a market survey forces the marketing team to rely on guesswork to determine the best marketing approach for the targeted market. Solution: Before decided to do advertise, Unilever should research information about the culture, behavior or customer needs to make sure that the advertisement is appropriate for each market segment. CONCLUSION Through the analysis of this report, Unilever can have a clear overview about Vietnam market, then analyzing external factors or barriers that affect marketing planning. Based on that, Unilever can identify capability and have solutions for planning its future market activity to make their business more and more developed and become the winner in Vietnam market. REFERENCES 1. ââ¬Å"Capacity managementâ⬠(2013). [Online] Wikipedia the free Encyclopedia. Available at . [Retrieved 13.8.2013] 2. ââ¬Å"Capacity Planningâ⬠(2010). [Online] Slide share present yourself. Available at . [Retrieved 12.8.2013] 3. ââ¬Å"Differences Between Marketing Orientation & Production Orientationâ⬠. N.d [Online] Small business. Available at . [Retrieved 12.8.2013] 4. ââ¬Ëââ¬â¢Growth-share matrixââ¬â¢Ã¢â¬â¢ (2013). [Online] Wikipedia the free Encyclopedia. Available at .[Retrieved 14.8.2013] 5. Kalsoom, K (2013) ââ¬Å"SWOT analysis for Unileverâ⬠. [Online] Blog spot. Available at . [Retrieved 16.08.2013] 6. Lynch, Richard (2009). [Book] Strategic Management. Fifth Edition, Page 97, Pearson Education. [Retrieved 14.8.2013] 7. McLaughlin, J ââ¬Å"Production Orientation: Definition, Examples & Quizâ⬠. N.d [Online] Education Portal. Available at < http://education-portal.com/academy/lesson/production-orientation-definition-examples-quiz.html>. [Retrieved 12.8.2013] 8. ââ¬Å"Power of suppliers analysisâ⬠.N.d [ Online] Oxbridge writers. Available at . [Retrieved 15.8.2013] 9. ââ¬Å"Strategy capacity for planningâ⬠.N.d [Online] Operation management. Available at . [Retrieved 13.8.2013] 10. ââ¬Å"The BCG Matrix/ma trá º n quá º £n là ½ há º ¡ng má » ¥c kinh doanh cá » §a Boston Consulting Groupâ⬠(2008). [Online] Cyvee connecting professional. Available at . [Retrieved 14.8.2013] 11. N Nayab ââ¬Å"Isolation of marketing functionâ⬠(2011). Bright hub. [Online] Available at
Thursday, November 7, 2019
Tora ! Tora ! Tora ! essays
Tora ! Tora ! Tora ! essays Tora ! Tora ! Tora ! was the attack code name given to Japanese fighter pilots to use to signal the green light to commanders in prior to the bombing of Pearl Harbor. It is also the title of one of the beset films Ive ever seen. Tora ! Tora ! Tora ! is a film that describes the events leading up to the attack on Pearl Harbor. This film unlike any other Ive ever seen, presents a thorough balance of these events as seen by both the Japanese and United States side.. Most films, especially films about wars are projected through one set of eyes, usually with a slant towards the filmmakers nationality of choice. Tora ! Tora ! Tora ! allows the enemy to be seen as reasonable humans ( as much as war will allow) with calculated decisions to make from their point of view as opposed to a people marching throughout the Far East with reckless abandon. The Japanese were reeling under the U.S. and Britain oil embargo and were looking to seize the opportunity of their perceived Asian nationalism as the western powers were busy in Europe. The Japanese signed the Tri-Partite pact which in a sense put in motion Japanese aggression towards the U.S. From the beginning of the film, the directors allow the viewer the many clues to the historical acuteness of the film and the fair and balanced directoring. The film starts off with a changing of the guard of Commanders in Chiefs ( Incoming Yamamoto and outgoing Yoshida). While the film does not go in to background, this was due to the Japanese navy and army constant difference of military opinion. The actual changing of the guard also offers some clues to Japans rise to worldwide prominence. Im assuming the uniforms and protocol of the Japanese navy was somewhat authentic. If so, one can easily see striking U.S. and British military influence on the Japanese as they emulated these two powers as Japan was nation building. The dress whites worn by t...
Tuesday, November 5, 2019
9/11 Terrorism Attacks Essay Example for Free
9/11 Terrorism Attacks Essay ? After the September 11 World Trade Center Attacks, America had had second thoughts about their immigration law. On September 11, 2001, four commercial planes were hijacked in the US. Using the planes as bombs, the hijackers flew two into the World Trade Center in New York City; one was flown into the Pentagon in Washington DC, and the fourth crashed in Pennsylvania. Over 6,000 people were killed, most when the World Trade Center collapsed. The FAA immediately grounded all US planes to prevent further attacks. The 19 men who hijacked the planes were foreigners who had been in the US from a week to several years. At least 16 entered at US ports of entry, with student or tourist visas; some of their visas appear to have expired before September 11, 2001. About 40 percent of the 8. 5 million unauthorized foreigners in the US similarly entered with seemingly valid visas, but did not abide by the terms of their visa by e. g. departing within 90 days. (Martin & Martin, October 2001) Our enemies have repeatedly exercised this option of inserting terrorists by exploiting weaknesses in our immigration system. A Center for Immigration Studies analysis of the immigration histories of the 48 foreign-born Al-Qaeda operatives who committed crimes in the United States from 1993 to 2001 (including the 9/11 hijackers) found that nearly every element of the immigration system has been penetrated by the enemy. (Camarota, 2002) Of the 48, one-third were here on various temporary visas, another third were legal residents or naturalized citizens, one-fourth were illegal aliens, and the remainder had pending asylum applications. Nearly half of the total had, at some point or another, violated existing immigration laws. 9/11 was not the only terrorist plot to benefit from lax enforcement of ordinary immigration controlsââ¬âevery major Al-Qaeda attack or conspiracy in the United States has involved at least one terrorist who violated immigration law. Gazi Ibrahim Abu Mezer, for example, who was part of the plot to bomb the Brooklyn subway, was actually caught three times by the Border Patrol trying to sneak in from Canada. The third time the Canadians would not take him back. What did we do? Because of a lack of detention space, he was simply released into the country and told to show up for his deportation hearing. After all, with so many millions of illegal aliens here already, how much harm could one more do? Another example is Mohammed Salameh, who rented the truck in the first World Trade Center bombing. He should never have been granted a visa in the first place. When he applied for a tourist visa he was young, single, and had no income and, in the event, did indeed end up remaining illegally. And when his application for a green card under the 1986 illegal-alien amnesty was rejected, there was (and remains today) no way to detain and remove rejected green-card applicants, so he simply remained living and working in the United States, none the worse for wear. (Krikorian, 2004) Immigration Changes According to Daniel T. Griswold (2002) ââ¬Å"We should not allow the war on terrorism to be hijacked by those who would turn it into a war on immigration. Members of the Immigration Reform Caucus and writers in National Review have tried to hitch their anti-immigration agenda to legitimate concerns about border security in our post-9-11 world. But ââ¬Å"border controlâ⬠and immigration are two separate issues. The problem is not that we are letting too many people in but that the federal government has not been doing enough to keep the wrong people outâ⬠Philips and Susan Martin stressed that The federal government immediately made some immigration changes in response to the terrorist attack, such as holding foreigners who violate immigration laws 48 hours without charge, up from 24 hours. But the Bush administration is seeking more immigration changes, and the new Homeland Security Council, with 100 staff members comparable in size to the National Security Council staff, is likely to suggest even more as the 46 federal agencies whose work it coordinates to fight terrorism review the processes of issuing visas to foreigners, controlling their entry into the US, and ensuring that they abide by the terms of their visas inside the US. Immigration policy reforms can not prevent terrorism, but they are a key part of any effort to combat terrorism. Immigration policies aim to facilitate the entry of wanted foreigners, and to identify and deter the entry of terrorists and other unwanted foreigners. This paper outlines the immigration reforms that could help prevent the entry of future terrorists. It would be unfair and self-destructive to blame Americaââ¬â¢s immigration policy for what happened on September 11. Immigrants come to live and work and build a better life for themselves and their families. The terrorists did not come here as immigrants. They entered the country on temporary non-immigrant tourist and student visas. They didnââ¬â¢t apply to the INS for green cards or any other kind of permanent status. Immigrants are only a small subset of the much larger pool of 30 million foreign nationals who enter the United States in a typical year. More than 95 percent enter as tourists or business travelers. Only 3 percent, or about one million, enter to immigrate, that is, to settle here permanently. We could reduce immigration to zero and it would do nothing for our national security. (Griswold, 2002) 9/11 Terrorism Attacks. (2017, May 03).
Saturday, November 2, 2019
Summer Intern at Haitong Securities Company Limited Term Paper
Summer Intern at Haitong Securities Company Limited - Term Paper Example Opportunity was awarded in the marketing department as to assistant marketing manager. During internship, it provided an extensive practical learning exposure to the investment arena. It was also very beneficial from point of view of applying theoretical concepts studied mainly in course UD. This report is aimed at providing detailed review of learning experience as internee at Haitong International Holdings Limited. It will provide overview of firm, its products, portfolios and its analysis, practices to entertain customer in satisfying manner, individual projects assigned and overall evaluation of learning experience. In the end it will also provide concluding note regarding suggestions to firm for improvements. INTRODUCTION INTERNATIONAL HOLDINGS LIMITED 1- ESTABLISHEMENT Haitong International Securities Group Limited (ââ¬Å"Haitong Internationalâ⬠or ââ¬Å"the Groupâ⬠; Stock Code: 665.HK) is a subsidiary of Haitong International Holdings Limited (ââ¬Å"Haitong Intern ational Holdingsâ⬠). It is incorporated in Hong Kong and wholly owned by Haitong Securities Company Limited (ââ¬Å"Haitong Securitiesâ⬠). It was established in 1973 and enlisted on Hong Kong Stock Exchange since August 1996 (Haitong, 2010a). 2- SCOPE Haitong International Securities Group Limited is renowned group with standing as leader in the Greater China region. The group provides total quality services in the domain of corporate finance, asset management and brokerage services. It has broad clientele encompassing global and local institutional and corporate clients as well as individual investors (Haitong, 2012b). Its network has more than 210 sales offices spreading across over 120 cities with 13 branches in Hong Kong and Macau. Mainly in China the Group has 2 representative offices in Beijing and Shanghai and 5 investment consultancy centers in major cities including Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou. Its broad network is serving over 4 million re tail clientele services with over 12,000 institutional and high net worth clients (Haitong, 2010b). 3- SERVICES Haitong International Securities Group Limited is striving to become a leading global player in the international financial services industry. Its goal also includes standing a leadership position in the Greater China region. It is dedicated to provide total quality corporate finance, asset management and brokerage services to its clients (Haitong, 2010f). The operations of Haitong Group can be broadly categorized in following three areas (Haitong, 2010e): A- Corporate finance: under this title Haitong Securities provide wide range of services including IPO sponsorship, underwriting and placements, financial advisory, compliance advisory, institutional clientsââ¬â¢ services and research. B- Assets management Haitong Securities provide services with respect to public funds, mandatory provident fund, private funds, alternative investment funds, Capital Investment Entrant Scheme and discretionary accounts services. C- Brokerage services Under brokerage umbrella its serves client with securities and derivative products, futures and options, bullion and foreign exchange, IPO subscription and financing services, online trading, margin financing, wealth management, agency and trustee services, stock borrowing, equity-linked note, structured product investment, bond investment and research.à 1- 2- 3- 4- CERTIFICATIONS AND REWARDS Being renowned and well known financial services
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